Join the excitement as Sunderland gears up to host the UK leg of the 2023 World Triathlon Championship Series this July.

With just 30 days left, there’s still a chance for families and individuals to be part of this incredible event.

Over the course of two action-packed days on the picturesque Roker Beach and seafront, thousands of participants will dive into the water, pedal their bikes, and sprint to the finish line. Set against the stunning backdrop, these races will take place on the weekend of 29 and 30 July.

This event falls within the qualifying window for the upcoming Paris Olympics, providing a unique opportunity to witness the world’s top athletes in action on the streets of Sunderland. The excitement doesn’t stop there as the event will be broadcast live on the BBC and viewed by audiences worldwide.

Regardless of your experience level, the weekend offers participation opportunities for everyone. Whether you’re embarking on your first triathlon in the BIG Swim Bike Run or joining as a family in the Swim Bike Run Mini sponsored by Stoneacre Toyota, there’s something for everyone to enjoy.

Councillor John Price, Cabinet Member for Vibrant City at Sunderland City Council, said: “Its really exciting to think we’ll be hosting the UK leg of this world class event in 30 days.

“Swim Bike Run Mini sponsored by Stoneacre Toyota is a fantastic opportunity for families to get involved in all the fun and excitement of a major international sporting event by completing your own swim, bike, run activity.

“Families who took part in last summer’s family event at the British Triathlon Super Series Grand Final in Sunderland told us they really enjoyed it and it was brilliant to see the crowds cheering them on. The BIG Swim Bike Run is also fantastic for anyone new to triathlon or looking for a personal challenge to have a go. Both of these events are for people or all ages and abilities and you can borrow a cycle helmet and wetsuit for free, so I’d encourage anyone interested to sign up.”

Swim Bike Run Mini sponsored by Stoneacre Toyota on Saturday 29 July is open to families, including children as young as four, and consists of a 50m swim, which is the length of Sunderland Aquatic centre swimming pool and a 1km run.

Up to six people can take part as a family group for only £30 as long as there is one adult registered for each two children participating.

One North East family who have already signed up are Rachael and Lewis Carr who are taking part with their children, 12-year- old Vincent and eight-year-old Leonard.

Rachael from Low Fell in Gateshead said: “We’re always looking for sporting events to participate in as a family and this one seemed very different to others we’ve done before. We are always out on bikes as a family and love paddle boarding together too.

“For us parents it’s a little bit of motivation to do some exercise in preparation as life always seems to get in the way! The boys are both thrilled we’re taking part and are already asking how many more days.”

British Triathlon Regional Manager for the North East and Cumbria, Sam Morgan-Nicholson, is also taking part in Swim Bike Run Mini with her 6-year-old son Jude.

Sam, whose role involves encouraging more people to get active and take up swim bike run, said: “Jude did the family event with his aunt last year and he really wants to do it again. He’s especially looking forward to swimming in the sea.”

“He’s really excited about it with it being connected to my job, and he’s also excited about being part of a big event. I did the couch to 10k last year and he did the training for that too and we go for little runs together.

“I want him to understand that being outside and getting closer to nature is good and this is a great opportunity to showcase what Mummy does too!”

Both Swim Bike Run Mini sponsored by Stoneacre Toyota for families and The BIG Swim Bike Run for individuals are aimed at anyone wanting to dip their toe into the world of triathlon, with wetsuits and cycle helmets available to hire in advance for FREE.

The BIG Swim Bike Run, which is also on Saturday 29 July, for £30 is open to anyone aged 15 and over and consists of a 200m swim, 10km bike and 2.5km run.

Find out more about Swim Bike Run Mini and The BIG Swim Bike Run, and book your place by visiting

As well as a chance to soak up the fantastic festival atmosphere, there’ll also be plenty for spectators coming along to enjoy the triathlon weekend to see and do, with free, fun family activities to get involved in. These include Active Sunderland Summer Family Fun in the Fan Zone alongside the big screen on Cliffe Park and a wide range of activities, food and drink concessions, and exhibitors to visit.

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