Sunderland’s Food and Drink Festival was a resounding success, drawing in food enthusiasts from both within the city and beyond, while also providing a delectable boost to the local economy.
Over the course of three days (June 23-25), more than 15,000 individuals flocked to the event, relishing live performances, engaging activities for children, and a wide variety of culinary offerings.
Sunderland BID, in collaboration with Sunderland City Council, recently unveiled preliminary estimates indicating that the festival generated an astonishing £840,000 in revenue for the local area.
Market Square, Keel Square, and High Street West bustled with bustling markets and food stalls, featuring a diverse range of vendors, including beloved local heroes and food producers from across the North East. This dynamic lineup attracted thousands of visitors throughout the weekend.
Benefiting from favourable weather conditions, attendees eagerly gathered to partake in the entertainment and savour the flavours from around the world at the diverse food stalls.
Sharon Appleby, Chief Executive of Sunderland BID, said the reaction to the festival had been overwhelmingly positive.
“We have had incredible feedback about the Food and Drink Festival, both from the people who attended and the stallholders and performers who took part, as well as from city centre businesses,” she said.
“The whole of the city centre was busy across the entire weekend and there was a fantastic atmosphere.
“We are delighted to have been able to deliver an event that has been so enjoyed by everyone and that has made a substantial and positive impact on the local economy.”
Cllr John Price, Sunderland City Council’s Cabinet Member for Vibrant City, said: “It was fantastic to see so many people out enjoying the sunshine and delicious food on offer at Sunderland Food and Drink Festival.
“The festival attracted thousands of visitors and created a buzzing atmosphere across the city centre, and it gave local businesses a real boost. It was just one of the brilliant events on offer in Sunderland this summer so there is still plenty to look forward to in the coming weeks.”
The festival is the first of a whole host of planned activities which will take place in the city across the summer. For further details visit www.sunderlandbid.co.uk