Lovers of the theatre can now share the gift of a live show experience at one of the beloved venues in the North East with their dear ones.
Sunderland Empire Theatre, at High Street West, has become the latest business to join a hugely successful gift card scheme.
And that means anyone gifted a card can now use it in person at the Box Office when snapping up tickets for any number of top shows such as this yearโs pantomime Beauty and the Beast, Rocky Horror Show or Disneyโs Aladdin.
The gift card can also be used when purchasing refreshments from the bar when attending a show.
More than 190 businesses have signed up to the scheme since it was launched by Sunderland BID in 2020 and more than ยฃ150,000 worth of gift cards have been sold, providing a huge boost to the local economy.
Buyers are able to purchase them online, as a digital and physical gift card, or in person at sales points across the city and beyond.
The gift cards can then be redeemed at any participating retailer, business or leisure outlet โ making them an ideal Christmas gift for those of all ages, a corporate reward for staff or a thank-you gift for loyal clients.
Widely recognised as one of the most beautiful theatres in the country, the Sunderland Empire has hosted some of the countryโs biggest stars, from Charlie Chaplin to the Beatles.
In recent years it has brought North East audiences some of the West Endโs biggest shows, with next yearโs programme featuring everything from Agatha Christieโs The Mousetrap to Wicked, SIX, Shrek The Musical, The Wizard of Oz and Only Fools and Horses The Musical.
Marie Nixon, Theatre Director at Sunderland Empire, said: โSunderland Gift Card is such an important initiative for the local economy and Iโm thrilled the theatre has joined all the other local businesses that are taking part.
โWeโll be accepting the gift card for bookings made in person at the Box Office, and also on refreshments in our front of house areas.โ
Sharon Appleby, Chief Executive of Sunderland BID, said it was โgreat newsโ that Sunderland Empire Theatre had joined the scheme.
โWe know that people travel from far and wide to attend performances so a Sunderland gift card is an ideal present for theatre lovers anywhere,โ she said.
Gift cards can be purchased via www.sunderlandgiftcard.com or at physical sales points including the Bridges, Museum and Winter Gardens and Houghton and Washington libraries.
The gift card can be purchased as a digital download which can be delivered directly to the recipientโs device wallet.
Any businesses wanting to join the scheme should email giftcard@sunderlandbid.co.uk
