- MMC Research has secured new projects across retail, education, and energy sectors
- Recent clients include Dunelm, University of Sunderland, and RE:GEN Group
- Work focuses on customer and stakeholder insight to inform strategy
- The agency continues to grow following its tenth anniversary milestone
A North East-based research agency is reporting continued growth after securing a series of new client projects spanning multiple sectors and markets.
MMC Research has recently completed work for organisations including Dunelm, University of Sunderland, and RE:GEN Group. The projects reflect an increasing demand for customer and stakeholder insight to inform business strategy and decision-making.
Retail and brand insight
In partnership with London-based creative studio showpony, the agency delivered a large-scale consumer research project for Dunelm. The study explored reactions to a branding concept, gathering feedback from 1,000 participants, including both customers and non-customers. The work demonstrated the agency’s capacity to deliver fast-turnaround research at a national scale.
Higher education strategy
Within the education sector, MMC Research collaborated with the University of Sunderland to conduct stakeholder research supporting a wider strategic initiative. The findings were used to better understand perceptions and inform future direction.
Energy and regeneration sector work
The agency also worked with RE:GEN Group, which provides energy efficiency and regeneration services to social housing providers across the North East and beyond. Through qualitative research and confidential stakeholder interviews, MMC Research delivered insights directly to the company’s board, helping shape its communication strategy.
Leadership perspective
Founder and managing director Natasha McDonough described the recent projects as evidence of the value of independent insight across sectors. She noted that following the company’s tenth anniversary, growth has continued through repeat business and recommendations.
From the client side, Ruth Dent highlighted the role of research in moving beyond assumptions towards evidence-based decision-making, describing the partnership as a long-term relationship supporting organisational growth.
