BUSINESSES which are part of Sunderland BID can enjoy some insider information on how to boost their social media engagement.
As part of its services to local businesses – and to members of its affiliate scheme – the BID is running a number of Business Boost Workshops, designed to help organisations and companies improve awareness and drive footfall.
And the latest in this series will concentrate on creating eye-catching and engaging content, with practical information designed to help make an impact on social media.
The workshop is being led by Sunderland-based influencer marketing and content creation agency, The Social Type and the session will look at what content is, what strategies are most effective and how businesses can develop a content plan tailored to their specific needs.
This will be followed by a hands-on workshop which will highlight how to capture high quality content which can then be repurposed across a range of channels – with the goal of engaging with an audience.
The event is aimed at everyone – from those who are just starting to post on social media to anyone wanting to develop their skills.
Anyone that wants to attend can register at https://sunderlandbid.co.uk/businessboost/ but must be a BID levy payer or an affiliate member.
Sharon Appleby, Chief Executive of Sunderland BID, said the Business Boost Workshops were aimed at giving businesses tools to help them improve their skillset.
“We are working with companies which have particular expertise which hopefully will be useful to both our levy payers and the members of our affiliate scheme,” said Sharon.
“This is a great time for anyone thinking about becoming an affiliate – which is for any individual or organisation that doesn’t qualify as a levy payer – to sign up.
“It gives them access to a whole host of resources, which includes being able to participate in these invaluable workshops.”
Since its launch the affiliate scheme has attracted members from a wide range of industries, including energy, communications, hospitality, financial services and property.
Anyone wanting to join the scheme or find out more can email roberta@sunderlandbid.co.uk or visit https://sunderlandbid.co.uk/about-us/become-an-affiliate-member/